Asset Library | Ayushi Gupta

The problem

Great content, impossible to find.

Content creators struggled to share and manage content, and keeping the whole organization on the most up-to-date materials was challenging.
Sales reps found it hard to maintain a library of everything creators produced; search was cumbersome and they relied on memory for file names.
Reps needed a way to ask experts for guidance when stuck.
Access to content and answers had to fit seamlessly into their flow of work.
Reps also needed an easy way to share content with customers.

Users

Content Creators (admins) and Sales Reps.

Team

1 Senior PM, 1 Director PM, 1 Design Lead (me), 1 Product Designer, a dedicated TPM, 5 developers, 2 frontend developers, 2 QA.

My duties

Requirement gathering, user interviews, user stories and feature set, task flows, wireframes, stakeholder alignment and feedback, UI, design QA.

Discover

Understanding the ecosystem.

Users and their problems

Thorough research to identify user pain points and needs, building real insight into their day-to-day challenges.

Gaps in existing capabilities

Analyzed current systems to pinpoint where capabilities fell short, shaping the improvement strategy.

Competitor analysis

Benchmarked against industry leaders to extract key tasks and features and spot opportunities.

Define

Two personas, clear jobs.

Content Creator (admin)

Creating and sharing content with the sales team.
Managing content updates to keep everything relevant.
Collecting content requirements from sales reps.

Sales Rep

Using content as needed to support sales efforts.
Checking content is up-to-date before use.
Sharing valuable content with colleagues and customers.
Giving feedback to make content more effective.

A note on visuals: MindTickle projects are under NDA, so process artifacts and screens are shared selectively during conversations. Happy to walk through them live.

Key outcomes

A feature that became a business.

+22.3% increase in overall engagement, driven by the Asset Library module.

20% of overall revenue contributed by the Asset Library, making it one of the most impactful features at MindTickle.

Churn reduced by 12%, further improving customer retention and satisfaction.

One of the most revenue-impacting features at MindTickle to date.