One platform to create, view, and track the performance of all publishers. Before the revamp, every change required backend configuration and engineering effort, with no visibility into what was set up.
Joveo's internal pubops and adops teams.
1 Senior PM, 1 Design Lead (me), 1 Product Designer, 5 developers, 2 QA, 6 users for UAT.
Requirement gathering, user interviews, user stories, task flows, wireframes, stakeholder alignment and feedback, first-version visual design, UAT.
Requirement gathering, heuristic analysis, and user interviews to understand the challenges.
User stories, task prioritization, task flows, and a success matrix.
IA, wireframes across multiple versions, and prototypes, with documented design decisions at each stage.
User interface, design documentation, icons, and design reviews.
Design QA, UAT, and test cases set up directly in the tool.
Reviewed historical challenges and bugs reported by users, identifying recurring issues that pointed to deeper problems in the system.
Talked with current users to gather firsthand insight into their pain points and struggles, pinpointing specific areas to improve.
Analyzed user behavior data, focusing on the most complex and time-consuming tasks to highlight key problem areas.
Evaluated the UI against usability heuristics to find design inefficiencies contributing to user frustration.
Studied the full publisher workflow to understand the ecosystem and its impact on related pods.
Analyzed key tasks and responsibilities of each persona to understand how they interact with the system.
Documented every publisher-related property, removing redundant ones and organizing the rest more efficiently.
A note on visuals: Joveo projects are under NDA, so process artifacts and screens are shared selectively during conversations. Happy to walk through them live.