Unified Analytics | Ayushi Gupta

Why this project mattered

The most visible surface of the whole platform.

Customer confidence and retention: Unified Analytics is the sole customer-facing product of the MoJo platform. Its quality reflects the excellence of the entire platform and builds trust.
Go-to-market support: the success of TAO's product-market fit and launch hinged on robust dashboard and analytics capabilities.
Competitive moat: a best-in-class analytics UX that exceeds competitors fosters loyalty and creates a distinctive market advantage.
New customer acquisition: as the primary interface of the platform, UA showcases its capabilities and value to prospects.

The problem

The old dashboard was losing trust.

15% of Customer Health Index (CHI) respondents reported dissatisfaction with the dashboard and reporting features.
Out of the last 175 CHI surveys, 26 included written feedback requesting improvements.
Slow report download times were significantly hurting the experience.
Over 30 new support tickets were created each month just for manual reporting requests.
The existing features could not handle key use cases, limiting their effectiveness.

Users

Head of HR, Head of Talent.

Team

1 Director PM, 1 Design Lead (me), 1 Senior Product Designer, 10 developers, 2 QA, 8 users for UAT.

My duties

Requirement gathering, user interviews, user stories, task flows, wireframes, stakeholder alignment and feedback, first-version visual design.

Process

Five stages, shared ownership.

Discover

Requirement gathering, current challenges, user interviews, and market research, led by PM and designer together.

Define

User stories, task prioritization, task flows, and a success matrix to know what winning looks like.

Ideate

Information architecture, wireframes, and prototypes, with feedback loops from developers, stakeholders, and users.

Design

User interface, design documentation, icons, and structured design reviews.

Test

Design QA, UAT, and test cases set up directly in the tool.

Discover

Understanding the space and its challenges.

Internal data research

Reviewed internal sources including CHI surveys, BI tickets, JTSE tickets, and user feedback to identify gaps and define product needs.

Market research

Analyzed market trends and ran studies across analytics, HR analytics, and people analytics to identify common patterns and set strategic direction.

Competitor research

Examined competitors across sectors to gather ideas, benchmark the product, and determine essential requirements.

User research

Engaged clients and prospects through interviews and surveys to understand their needs, preferences, and pain points.

Define

Turning discovery into decisions.

Goals and vision: outlined the project's main goals and overall vision to guide the work.
Prioritized tasks and flows: highlighted the key tasks needed to meet objectives and mapped task flows for user actions.
User stories: documented stories reflecting the needs of each persona to guide design.
Success metrics: established clear metrics up front to track and measure success.

A note on visuals: Joveo projects are under NDA, so process artifacts and screens are shared selectively during conversations. Happy to walk through them live.

Key outcomes

What changed after launch.

+22% user retention: stronger analytics made the platform more valuable and engaging for users.

+38% NPS: higher user satisfaction and advocacy, driven by improved analytics features and experience.

4 hours of daily manual reporting eliminated: operations streamlined so teams could focus on strategic work.